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China's livestreaming e-commerce market size likely to hit RMB 1 trln in 2020
China's livestreaming e-commerce market is expected to reach the scale of 1.05 trillion yuan this year, with its penetration rate in the overall e-commerce industry up from 4.1 percent last year to 8.6 percent, according to a report jointly released by KPMG and Alibaba's research institute AliResearch.
October15,2020
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